August 31, 2011
Apple Entertainment News host Weng Zi Man patiently waits for audience to get used to the new program
Source:http://tw.nextmedia.com/applenews/article/art_id/33634175/IssueID/20110831
Translated by Nastyhobbit@AF
[Rough Translation]Apple Entertainment News made it's premiere broadcast on MTV Taiwan on August 29, and the ratings were released. For the audience above 4 years old, average rating was 0.04. MTV's target demographic of 15-24 years old had an average rating of 0.17. The highest rating for a single minute was 0.53. Because it has no fixed broadcast channel, it's difficult to acquire a viewing habit for the show and the replay ratings was 0.07.
Concerning the ratings, former host of TVBS "Ha Xin Wen" Weng Zi Man said, "It's like this for all new programs." The program's broadcast on many channels and time slots also makes it difficult. Producer Huang YIng Feng also said, "We're at a disadvantage having no fixed broadcast it's hard to get used to the schedule, but we will make adjustments based on the audience demographic."
During the premiere broadcast, Calvin Chen and Yuan Ai Fei did not participate due to other commitments, so there were only Weng Zi Man, JR, Huang Jing Lun, Cynthia Wang and Vickie. Everyone did not deny they were nervous, but JR was fighting for the spotlight leaving Vickie at the side, their tacit understanding still needed improvement. Among the news they announced that night, Weng Zi Man's favorite was about Jolin and Vivian Dawson, "Being aware of the paparazzi in front of you, it's really tough for celebrities." Huang Jing Lun announced Korean entertainment stars with suspicious sexual orientation, and then clarified, "It's girls I like, okay?"
Apple Entertainment News got Eason Chan as special guest for the first episode, and when he was announcing the news, he said, "Who's Vivian Dawson?" And explained that he wasn't paying attention to news recently and doesn't know Jolin's boyfriend.
About the ratings, Weng Zi Man said, "Those numbers are just references. What's important is that we work hard. The first episode was just some kind of opening party, afterwards we will focus more on the news." Calvin Chen said, "It was a pity I didn't participate in the first episode, but Fahrenheit had an event in Shanghai. The ratings shouldn't make everyone panic, we'll get better and better."
Producer Huang Ying Feng said the show already has a Facebook page (https://www.facebook.com/AppleEnews) and that on September 7 they will launch its official website, where people can see the show's schedule on MTV and replays on other channels, as well as let the audience see the news content, and they will also conduct activities with A-list celebrities to invite people to watch "Apple Entertainment News".
Yesterday, Weng Zi Man's former boss at TVBS issued a press release, congratulating Apple Entertainment News on their premiere broadcast, saying the ratings still have space to improve. But he also said that the initial ratings of TVBS "Ha Xin Wen" two years ago wasn't ideal, but the ratings rose as the show gained viewers.
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